STP: Segmentation, Targeting & Positioning Plum Presentation Deck

Decide who to serve and how to stand out: split the market by useful bases, profile and score the segments, choose the target, map the positioning against rivals and write the positioning statement.

16 slides · Marketing

Every slide in this template

  1. STP_Segmentation_Targeting_Positioning_3_Opening_1
  2. STP_Segmentation_Targeting_Positioning_3_Executive_Summary_2
  3. STP_Segmentation_Targeting_Positioning_3_Who_To_Serve_3
  4. STP_Segmentation_Targeting_Positioning_3_STP_Framework_4
  5. STP_Segmentation_Targeting_Positioning_3_Segmentation_Bases_5
  6. STP_Segmentation_Targeting_Positioning_3_Segment_Profiles_6
  7. STP_Segmentation_Targeting_Positioning_3_Segment_Attractiveness_7
  8. STP_Segmentation_Targeting_Positioning_3_Target_Choice_8
  9. STP_Segmentation_Targeting_Positioning_3_Positioning_Map_9
  10. STP_Segmentation_Targeting_Positioning_3_So_What_10
  11. STP_Segmentation_Targeting_Positioning_3_Options_And_Recommendation_11
  12. STP_Segmentation_Targeting_Positioning_3_Action_Plan_12
  13. STP_Segmentation_Targeting_Positioning_3_Key_Takeaways_13
  14. STP_Segmentation_Targeting_Positioning_3_Focus_Areas_Icons_14
  15. STP_Segmentation_Targeting_Positioning_3_Success_Factors_Icons_15
  16. STP_Segmentation_Targeting_Positioning_3_Closing_16

More in Marketing

AIDA Campaign Playbook Deck template cover slide

AIDA Campaign Playbook Deck

16 slides

AIDA Marketing Model Deck template cover slide

AIDA Marketing Model Deck

16 slides

Audience Demographics and Segment Insights template cover slide

Audience Demographics and Segment Insights

20 slides

Brand Equity Pyramid Presentation Deck template cover slide

Brand Equity Pyramid Presentation Deck

16 slides