STP: Segmentation, Targeting & Positioning Navy Presentation Deck

Decide who to serve and how to stand out: split the market by useful bases, profile and score the segments, choose the target, map the positioning against rivals and write the positioning statement.

16 slides · Marketing

Every slide in this template

  1. STP_Segmentation_Targeting_Positioning_2_Opening_1
  2. STP_Segmentation_Targeting_Positioning_2_Executive_Summary_2
  3. STP_Segmentation_Targeting_Positioning_2_Who_To_Serve_3
  4. STP_Segmentation_Targeting_Positioning_2_STP_Framework_4
  5. STP_Segmentation_Targeting_Positioning_2_Segmentation_Bases_5
  6. STP_Segmentation_Targeting_Positioning_2_Segment_Profiles_6
  7. STP_Segmentation_Targeting_Positioning_2_Segment_Attractiveness_7
  8. STP_Segmentation_Targeting_Positioning_2_Target_Choice_8
  9. STP_Segmentation_Targeting_Positioning_2_Positioning_Map_9
  10. STP_Segmentation_Targeting_Positioning_2_So_What_10
  11. STP_Segmentation_Targeting_Positioning_2_Options_And_Recommendation_11
  12. STP_Segmentation_Targeting_Positioning_2_Action_Plan_12
  13. STP_Segmentation_Targeting_Positioning_2_Key_Takeaways_13
  14. STP_Segmentation_Targeting_Positioning_2_Focus_Areas_Icons_14
  15. STP_Segmentation_Targeting_Positioning_2_Success_Factors_Icons_15
  16. STP_Segmentation_Targeting_Positioning_2_Closing_16

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